SMO - Social Media Optimization

What is it? SMO is with SEO (Search Engine Optimization) one of the two online methods of website optimization.

SMO is defined as the traffic driven to your website and arising from social medias and networking platforms through bookmarking, blogging, status updates, RSS feeds, etc..

Some might say that SEO will be soon killed by SMO as its viral aspect through networking is constantly growing and user generated content on such web 2.0 world is the booming trend.

The fact is that companies, being small or big, may consider working on their SMO as it is an important part of their Online Reputation.

25 August 2010

E-mailing: Corporate or Marketing Newsletters

E-mailing is an important action that all small businesses should consider. Indeed, not only is it a great way to maintain your clients loyalty advicing them about any corporate news, changes, but also making the most of your leads contact database trying to convert them in clients.

Marketing email Vs Corporate newsletter: the difference here is in the message content, purpose and the design.

While the Marketing email is more sales & marketing focused, the Corporate Newsletter is informational.

Clownfish Design offers E-mailing services at a very good cost. Check it by yourself, following this link to our quote calculator

11 August 2010

Blog & News

Blogs have become over the years more and more influentials. 

Personal or corporate, blogs are flourishing on the WWW. What started as an online place to post freely on an individual point of view, is now for hundreds of bloggers, a full time business.

Influential bloggers are highly targeted by advertisers and sponsors for spreading the word to the right audience. In regards to a company there are several reasons why a company should be blogging, posting news.

Sharing your thoughts, advices, giving total transparency, discussing subjects will give your online presence more credibility and attract new following readers and leads.

Blogging is a great tool to develop your web presence in terms of SEO and for a company, an amazingly powerful place to showcase your expertise. The only recommendation we would give about blogging or posting news is to always bear in mind that it could become time consuming.

If you wish to integrate a blog within your corporate website or having your personal one, please feel free to contact us.

4 August 2010

Online world fast evolution

Who hasn´t a Facebook, Twitter or Linked In page? Who is not using Internet on their mobile? 

There is not a single blog, corporate or brochure website that we built or designed during the last two years and on which we didn´t integrated some feeds (RSS, Twitter, etc) or link to social networking platforms.

Advertising management platforms are becoming more and more numerous, highlighting the interest for companies to reach their targets on any 2.0 media, being from websites, blogs, applications (Mobile) and others.

Websites, mobiles & social platforms are now inseparable that is a fact.

So if you do not know how to, haven´t enough time or resources to make sure your business is on nowadays track, feel free to drop us an email and we will be happy to discuss how we can help.

29 July 2010